What kind of user engagement metrics can WalkMe analytics provide?

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Engagement levels and completion rates are vital user engagement metrics that WalkMe analytics can provide because they directly reflect how users interact with the content or features within a platform. Engagement levels indicate how actively users are involved with the guidance, whether they are following through with the tutorial or process, while completion rates show how many users complete a given process or task. These metrics help in understanding user behavior, identifying areas where users might be struggling, and optimizing content for better user experience.

Other options, while they may relate to user interaction or platform performance, do not focus specifically on the metrics that WalkMe analytics is designed to track for enhancing user engagement. Tracking mouse movements and clicks, for example, can provide insights into user behavior, but it does not measure user involvement in terms of following through or completing tasks, which is crucial for determining the effectiveness of the WalkMe solution. Similarly, metrics such as login duration and user location are more about user demographics or session information rather than direct engagement with guided content. Social media shares and likes are also irrelevant to the scope of user engagement as measured by WalkMe analytics.

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