What is the purpose of "Hotspots" in WalkMe?

Hotspots in WalkMe are interactive elements designed to enhance user engagement by triggering specific actions or guides. They serve a pivotal role in directing users' attention to particular features or tasks within a digital application. By clicking on a hotspot, users can initiate a guided walkthrough, receive contextual help, or access additional information, thereby facilitating a smoother user experience. This functionality empowers organizations to provide real-time assistance, ensuring that users can navigate complex systems more effectively.

The other options do not align with the core purpose of hotspots. Visual distractions or advertisements do not offer the same level of user assistance and engagement as hotspots do. Similarly, while gathering user feedback is important, it is not a function specifically served by hotspots in WalkMe's interactive framework. This clarifies why the primary role of hotspots is to proactively trigger actions or guide users through their experience.