What does segmentation in WalkMe refer to?

Segmentation in WalkMe refers to targeting content to specific user groups based on defined conditions. This practice allows organizations to personalize the user experience by delivering tailored guidance and information to different audience segments. For instance, a business might create different onboarding materials for new users versus returning users, ensuring that each group receives the most relevant support and resources.

This targeted approach enhances engagement and effectiveness, as users are more likely to connect with content that is specifically designed for their needs and behaviors. It takes into account various factors such as user roles, locations, behaviors, and preferences, enabling organizations to optimize their digital experiences and improve user satisfaction and success.