What does "in-app messaging" enable in WalkMe?

In-app messaging within WalkMe empowers organizations to engage users directly while they are interacting with an application. This feature allows for real-time communication, providing support, guidance, or information tailored to the user's current context and actions. By utilizing in-app messaging, organizations can enhance the user experience, facilitate immediate feedback, and assist users in navigating the application more effectively, all without leaving the application interface. This direct form of communication is crucial for improving user engagement, minimizing confusion, and ensuring that users have the resources they need to use the application successfully.

The other options, while relevant to different aspects of user engagement or analytics, do not reflect what in-app messaging specifically accomplishes in WalkMe. The focus is not on communicating through email, displaying advertisements, or tracking user activity externally; rather, it's about enhancing the user's in-the-moment experience within the application.