What are "Segmentations" used for in WalkMe?

"Segmentations" in WalkMe are specifically utilized to target specific user groups based on defined criteria. This feature allows organizations to create personalized experiences for users by categorizing them into segments according to various attributes, such as behavior, demographics, or usage patterns. By targeting specific audiences, organizations can tailor content, guides, and paths that resonate with each segment, leading to improved engagement and satisfaction.

The ability to define these criteria means that WalkMe can deliver relevant information to users at the right time, enhancing the effectiveness of the solutions built within the platform. This capability supports organizations in addressing unique user needs more effectively, promoting better onboarding experiences, and optimizing training programs.

In the context of the other choices, analyzing user feedback, customizing user interfaces, and tracking user transactions don't focus specifically on the aspect of segmentation that enables targeted audience engagement. These functions are important in their own right but do not encapsulate the core purpose of segmentations in WalkMe. Segmentations distinctly differentiate users to ensure they receive the most applicable and beneficial content based on their specific characteristics.